Ways in which local SEO can be enhanced to increase your web traffic
The use of local search has faced a rollercoaster ride. However, it is not the end of Local Search.
Digital marketers need to understand that around 50% of searches on Google continue to be local-based. This is an important opportunity for companies to create targeted reach among audience members.
Whenever a person engages in search of local products or services, it enhances the opportunity for local SEO within the work role of digital marketers.
The impact of search related to local SEO is significantly higher on Smartphone. So, attempt of webmasters to ignore this section of SEO is filled with peril.
People need local information and they need it fast and effective. Are you ready for local search ranking?
Basics of Local SEO for digital marketers
Local SEO is necessary for driving organic traffic into your website using geographical tags. It creates the possibility of engaging users who need information about a product, service, event, etc within their local limits.
For small and medium business owners local SEO creates the bulk of real paying users who have an immediate need that can be fulfilled if the user is able to reach to your online platforms.
A good example of local SEO’s importance can be connected with the search of a user who is looking for the information “Fine Dine Restaurants near me”. There are two things to note from the perspective of digital marketer in this context.
First, the local search options tend to specific and direct.
Second, such search attempts represent immediate and pressing needs of users.
When you combine these two points you get the profile and contact of a user – who is willing to immediately buy your product or service. However, you need a viable local SEO to reach such users. Or rather to make these users reach to your website or social media links.
How can you improve Local SEO ranking
There are some easy steps which you can engage to improve local search results for your website.
Improving contact page information
Focus on clear keywords within the contact and about us pages of your business which highlight the location of your business. In case you are operating in multiple locations, it is important to list all locations on your website to improve ranking for all stores or branches.
Use of Maps in Websites
When users get access to Maps on your website, it improves their scope for navigating to your location in a better and faster manner.
After all you would want your users to reach out to you. Isn’t it?
Make use of Google My Business Profiles
Augment your website presence by increasing reach in review websites like Google My Business, Facebook, etc. It increases the potential of your users to reach out to you during local search.
Use local listings websites
There are many products and categories which are listed on local business listings sites. Ensure that your business has a profile with clear communication about address and ways to contact you.
Invest in content related to local news
Your users are likely to be interested in local news, events, stories, etc. Why not engage them using local news events which are shared in your blog?
Maintain a healthy dose of blog about local events which can bolster your engagement with users and improve local SEO.
It is a good time to become hyper-local as people prefer options that are closer to their location. This is an opportunity that local SEO can fulfill. With Covid-19 taking business away from Brick and Mortar opportunities Local SEO is now a necessity. Don’t fall behind or even go out of business, Go Local Now.